Kinetic Data Publication

4 Reasons Smart Service Providers Build Storefronts

How to drive down costs, innovate and stay consistent.

4 Reasons Smart Service Providers Build Storefronts

Companies around the world are accelerating business through digital transformation, focusing on adopting innovative and emerging technologies for competitive advantage. For infrastructure service providers vying for share in an increasingly crowded market, differentiation with a focus on customer experience is crucial. These transformations are causing network and system architectures to become increasingly complex, spanning across public, private and hybrid cloud models while incorporating on-premise and legacy infrastructure components.

The DevOps movement focuses on speed, agility, automation and continuous improvement. In parallel, technology best practice frameworks continue to iterate focusing on defining, mapping and documenting. Microservice models and software defined networking capabilities are being rapidly adopted and hyper converged infrastructure is changing the way data centers operate.

New technology paradigms emerge daily enabling greater efficiency at scale, and also add significant chaos and complexity for the providers delivering infrastructure.

As customers, our expectations for a “great” experience are conditioned by how we consume services and shop for products in our everyday lives. Today, great service experience is defined by the customer having simplified access to key offerings where contextually relevant value-add services are bundled into a solution to meet their needs.

As an infrastructure service provider, how can you keep up with all of this?

The best providers continue to drive down cost, while quickly incorporating emerging technologies, and still ensuring great customer experiences by employing a “storefront” approach to their services offerings.

Books Download this paper

Not only does a storefront approach to infrastructure delivery assist service providers with acquiring new customers, it helps ensure retention and pro t growth when done right.

Download Now

Aren’t Storefronts just a Service Catalog?

In short: Sort of. This is a slippery slope for IT professionals. Remember, the business customer doesn’t care about ITIL. There is a lot of confusion due to semantics in this space. Service Catalogs are an ITIL concept focused on defining service structures along with SLA’s/OLA’s, and component ownership so those services can be managed.

There are differences between the capabilities software toolsets use for deploying service catalogs and the interpretation of what a service catalog is and does. The best way to explain the difference between a Storefront and a Service Catalog is anecdotally:

You walk into an Ice Cream shop and want to get a scoop of mint chocolate chip in a sugar cone with whipped cream and a cherry on top.

Books Download this paper

Read the rest by downloading!

Download Now