Kinetic Data Included in Independent Industry Research Report on
Service Catalog Solutions

Research provides insight into choosing a vendor based on how its products support business goals

ST. PAUL, Minn. (September 26, 2013) — Independent research firm Forrester Research, Inc. concludes that, "In the future, the term 'service catalog' may be rendered obsolete, as a service catalog initiative is so much more than just a catalog — it’s the management of the life cycle of various services demanded and consumed by the business users and lines of business." As such, its September 2013 report: "Master The Service Catalog Solution Landscape In 2013" examines vendors in the context of an organization’s business goals along a maturity continuum.

Authors Eveline Oehrlich and Courtney Bartlett write that "The intersection between what technologies the business consumes and what IT delivers is called a service, and different organizations will have different preferences, approaches, and maturity levels for defining their services." Whatever their needs, organizations are advised that "Forrester believes services should be primarily defined from a customer point of view, or with a particular business outcome in mind."

"We’re in total agreement with Forrester about the customer's point of view," said John Sundberg, president at Kinetic Data. "We’ve heard that from the market for years and it's driven our product portfolio requirements. It's also caused us to be forward thinking in how best to solve larger enterprise request management issues before our customers can put their finger on a problem."

Kinetic Data’s product suite was included in the report as one vendor with enterprise service catalog solutions. Key features include a centralized portal for entering service requests and a backend task engine to shepherd a request through an automated fulfillment process.

"Some vendors focus on service request management needs, while others cater toward more mature customers with clearly defined business and IT processes who are looking to hook them into a single self-service portal," observed the authors.

About Kinetic Data(
Kinetic Data has helped hundreds of Fortune 500 and government customers—including General Mills, Avon, Intel, 3M, and the U.S. Department of Transportation—implement Enterprise Request Management (ERM), an integrated system with a centralized request portal for automating request management.

Kinetic Data was named "Innovator of the Year" in 2009 by enterprise software users and it also has been recognized with awards for its superior customer service and support. The company serves customers from its headquarters in St. Paul, Minn., offices in Sydney, Australia, and through a network of reseller partners. For more information, visit