How Service Catalogs Help Enterprise IT Innovation

Nov 17, 2015 12:00:00 AM | collaboration How Service Catalogs Help Enterprise IT Innovation

IT is no longer just about cutting costs. Across enterprises, business leaders are looking to IT to help increase agility and improve the customer experience.

Over the past few decades, organizations have applied technology primarily to reduce costs. Faster computers, instantaneous global communications, and specialized software for every business function have dramatically improved productivity and driven costs out of the value chain.

But the days of cost reduction as the primary focus of IT may have ended. As noted here a year ago, “improving the effectiveness of business processes” has replaced reducing costs as the top concern of IT leaders.

BPI IT innovation report - accelerating business transformationNow, research from the Business Performance Innovation (BPI) Network reinforces and builds on this trend. Across enterprises, business leaders are looking to IT and new technologies to help “increase agility, improve customer experience, and make their companies more competitive.”

As the mission of IT is transformed from driving out costs to driving business model innovation, IT’s profile is raised as well. Per the BPI research, almost two-thirds (65%) of enterprises “say technology has become ‘far more important’ to their organizations in the past five years. Another 28% see it as ‘somewhat’ more important.”

The Role of Enterprise Request Management (ERM)

The BPI survey findings cover a range of topics, from how much time is spent on “understanding strategic implications of new technologies,” to applying DevOps practices to “improve responsiveness to ever-changing business requirements,” to cloud computing, IoT, and social media data mining—all in the context of innovation.

Enterprise request management—combining an intuitive centralized request portal with back-end fulfillment process automation to improve employee it provisioning while reducing costs (a.k.a. building an enterprise service catalog)—can play a vital role in enterprise innovation by supporting three key areas identified by the BPI study:

“Three areas that would benefit most from transformative technologies: Operational efficiency and effectiveness (52%); Customer experience, monetization and retention (33%); and Organizational alignment, culture and collaboration (28%).”

Operational Efficiency

Utilizing an ERM approach to employee provisioning and enterprise shared services management improves operational efficiency and reduces costs in several ways:

  • Employees are provided with a single, easy-to-use (no training required) system for requesting any goods or services required to do their jobs. This eliminates the need for employees to learn and navigate multiple different systems and processes for making requests from various functional groups (HR, IT, facilities, finance, etc.), and keeps them in the flow of their day.
  • Employees can check the status of their open requests through the portal at any time, from any device. This eliminates phone calls and emails to “see where things are at.”
  • The approval process is automated, so submissions are approved more quickly and approval requests are never “lost” resulting in backtracking and delays.
  • Ticket routing accuracy is increased, so requests reach the right group on the first try.
  • Back-end fulfillment processes are automated, improving speed and accuracy.
  • Both quantitative and qualitative metrics are automatically captured, which helps eliminate bottlenecks and supports continual process improvement.

Customer Experience

As product and service differentiation become more difficult due to proliferation of “me too” offerings, enterprises are turning to customer experience optimization as a source of sustainable competitive advantage.

But creating a great customer experience starts with creating a great employee experience. Happy employees make for happy customers, and excellent customer service is an essential component of optimizing the business experience for customers.

ERM simplifies and accelerates employee provisioning, enabling them to be more productive and spend more time focused on exceeding customer expectations.

Organizational Alignment

Additional research from the Society for Information Management shows that “alignment of IT with the business” is a top concern for CIOs in 2016. IT groups continue to be challenged to get and stay aligned with the rapid and often dramatic changes in business needs.

While there are many elements to IT-business alignment, ERM helps in two key ways. First, it provides a platform to rapidly deliver new services (e.g., BYOD device registration, cloud server provisioning) and apps to users through the portal.

Second, it empowers business process owners outside of IT to design, test, optimize and deploy their own service offerings through the portal using graphical workflow mapping tools, with minimal technical assistance.

That is, ERM not only gives employees one place to request anything needed to do their jobs, but also gives process owners across the business one tool—which integrates with and leverages existing enterprise and departmental management applications—to present and automate the delivery of their services.

Organizations can also standardize on common collaboration tools for change management and problem resolution across business functions.

But Wait, There’s More

Summarizing and commenting on the findings of the BPI Network research for, George V. Hulme writes that too often, IT groups “build applications that attempt to accomplish too much, and end up being overly complicated and largely unused as a result… they end up developing complicated apps that people don’t actually use instead of developing apps that their users really need.”

Implementing ERM avoids that fate as it is designed to be built out in an incremental manner, using an agile development approach. An ERM portal can be initially launched with just a few common services in the catalog, then gradually expanded over time. New services can be added in a matter of weeks, enabling IT to quickly respond to changing business needs.

Implement ERM to Enhance Business Value and Innovation

Most of the respondents in the BPI study believed their IT teams had room for improvement in meeting business operational and innovation needs. As Hulme quotes the study: “How well is the IT organization executing mandate to transform and become a more strategic, responsive and a valued business partner? Only 15% said ‘very well’ while …most were in the middle” (between “very well” and “poor”).

By helping IT groups in the “three areas that would benefit most from transformative technologies”–operational efficiency, customer experience, and organizational alignment–implementing an ERM strategy can play one vital part in getting their efforts seen as strategic, responsive, and innovative.

Next Steps

Tom Pick

Written By: Tom Pick