From the company's founding, products, and value proposition, to market needs and the competitive landscape, here are answers to frequently asked questions posed by media and analysts.
Who is Kinetic Data?
Kinetic Data is a provider of software and services that enable enterprises, outsourced service providers and government agencies to improve their request and delivery processes for shared services across the organization, from IT and HR to finance and facilities.
What is Kinetic Data’s overall value proposition?
Kinetic Data software enables business department managers to design, manage, test and refine their own service delivery processes, with minimal assistance from IT. Simplifying the change process leads to reduced service delivery costs, higher first-time fulfillment, and happier employees.
What are the most pressing needs and issues in this industry today?
Service request and delivery processes are commonly designed for the convenience of the department delivering the services. Users need to know which systems to use for each type of request and to learn to navigate multiple request systems and processes. For complex requests touching multiple departments (such as assembling a project team or onboarding new employees), users are required to manually manage and coordinate requests through disparate systems. The result is redundant manual efforts, errors and rework, and inefficient service delivery processes, leading to excessive request fulfillment costs, lost productivity and frustrated employees.
What does Kinetic Data offer?
Kinetic Data's flagship product, Kinetic Request, simplifies service request management for both departmental business managers and end users. Managers can design, test and refine their own processes with minimal IT assistance. Business users get one simple web-based portal where they can order any type of service, from a password reset to new office furniture. Other Kinetic Data software products extend request management to automate service request approval and scheduling tasks; provide visibility into resources and calendars for manual scheduling; measure service delivery quality and timeliness; and enable managers to identify, discuss and act on trends in service delivery metrics in real time.
Who are Kinetic Data’s competitors? What makes Kinetic Data different from its competitors?
Kinetic Data competes with a variety of IT service management (ITSM) software vendors, depending upon the particular application. In general though, these competitors sell broad, fully integrated suites designed to manage most aspects of service delivery. Adding or modifying functionality requires changes to core code, which means a significant development or upgrade effort that affects multiple areas of the business and can't practically be "undone" if problems arise. Kinetic Data products, in contrast, provide agility; they are designed to enable business managers, with minimal IT support, to incrementally add and test new functionality and easily roll back to a previous state if needed. This approach allows for "quick wins" in terms of adding specific functionality with modest cost and effort.
Who founded Kinetic Data? What is the story behind the company?
Kinetic Data was founded by John Sundberg and Unus Gaffoor in 1998 as a provider of IT consulting services and custom application development. In 2004, the company released its first standard product—Kinetic Survey, an enterprise feedback management (EFM) application—and
Describe Kinetic Data’s products/services. What makes these products/services better than the competition’s?
AKinetic Data's software products are designed to help customer organizations improve their internal business processes and extend the capabilities of their installed enterprise application platforms. In some cases the functionality of Kinetic Data products fills a gap, while in others it competes with an incumbent vendor's offerings. Kinetic Data applications are designed to make it easy to test new business processes and then roll back to a previous state if desired. With competitors' products, there is usually no going back, because they require changes to core code in enterprise applications.
How do channel partners benefit from Kinetic Data’s products/services?
The software reseller partners who work with Kinetic Data typically have expertise and a strong presence within specific market segments (e.g., federal government agencies), geographic regions, or technologies (e.g., enterprise mobile). Kinetic Data products enable these partners to expand their offerings into areas like enterprise request management, automated task workflow design,
How do clients benefit from Kinetic Data’s products/services?
Clients use Kinetic Data software to improve internal business processes, reducing the workload for IT groups by enabling departmental managers to design and manage their own business processes and empowering employees to place and monitor requests online rather than calling the help desk. Clients save money by accelerating service delivery, improving first-time fulfillment rates, and reducing or eliminating manual processes. In addition, shifting the burden of managing complex requests from employees to the software saves time and reduces frustration, leading to happier and more productive employees.
What future plans does Kinetic Data have to expand or improve these products?
First, Kinetic Data products have always been and will continue to be developed based on understanding customers' challenges and solving their problems in the simplest possible manner. Second, Kinetic Data—which has traditionally had success selling to large organizations, service providers, and government agencies—plans to make its software easier to use in smaller companies by creating libraries of standard business processes, that can be implemented with little or no customization.
Who is the main spokesperson for Kinetic Data?
Company Co-founder and President John Sundberg
What is John’s area of expertise?
John had an extensive background in IT support and application development prior to co-founding Kinetic Data. Today, in addition to overseeing all aspects of the company's operations—particularly product development and sales—John writes and speaks about the concept of Enterprise Request Management. This enables organizations to improve first-time fulfillment, reduce service delivery costs, and increase employee satisfaction by enabling users to submit and track requests for any type of enterprise shared service through a single, intuitive Web interface coupled with an automated task management system.